Goldfish and Cheez Its have fought a consumer battle for decades. Goldfish was created in Switzerland and emerged in the United States in 1962 by Pepperidge Farm. Cheez Its on the other hand is a bit older; the first box of Cheez Its was sold in May of 1921 in Ohio. The differences between the two cheesy snacks can be separated through nutrition, advertisement, flavors, and price.
The nutritional value of Goldfish received a C- and Cheez Its received a D+. The difference in nutrition between the two seems the same however the serving size is drastically different. Goldfish have 250 mg of sodium per serving and 20 grams of carbs per serving. Cheez Its has 230 mg of sodium per serving and 17 grams of carbs. The difference lies in the amount of crackers per serving; goldfish nutrition facts are based of 55 crackers while Cheez Its is based of 27 crackers. One serving of Cheez Its is half the serving of Goldfish, therefore making Goldfish nutritionally better.
The advertisement of these two competing products is aimed at separate audiences. Goldfish commercials seem to be aimed at younger children with their slogan, “the snack that smiles back!” Cheez It commercials are about cheese that isn’t “mature” enough to be baked into a cracker. This commercial still appeals to younger children who may find this funny, but also to adults that could get a kick out of the commercial as well. Cheez It seems to have a well-rounded form of advertising for all ages.
Goldfish offers 17 different flavors of their cheesy fish snacks and Cheez Its offer 16 different flavors. Goldfish also offers fish that aren’t cheese based but chocolate or vanilla based. This gives Goldfish a different edge for popularity outside the cheese world. Goldfish has its basic flavors such as cheddar, original, and parmesan. But they also have “flavor blasted” that has an extra cheesy coating. Cheez Its have more types of cheese built into their crackers; such as, white cheddar, montery jack, pepper jack, and italian four cheese. Cheez Its definitely have stronger flavors of cheese baked into their crackers.
Lastly, price can be a factor by choosing between these two cheesy snacks. A 6 oz. bag of Goldfish costs $2.39 while a Cheez It box double the ounces only costs $3.50. Therefore you could a better bang for your buck if you buy Cheez Its.
Comment what you prefer below!!
-Swissy (Elle)
Bucky Cheeses 
I have the say that my favorite is Gold Fish. I never knew that they were nutritionally better for you than Cheese Its, and this makes me like them even more! I am not a fan of the flavored Gold Fish and prefer original, but I never knew that there were so many flavors. This post was very informative. Thanks!